Shopper Culture 2016

Audience Understanding

Give It Up For Giving Tuesday

Published on 11/30/16

Retail

Cyber Monday: Will 2016 be record breaker?

Published on 11/29/16

Retail

Nordstrom Looks To eGifting To Solve Shopper Pain Point

Published on 11/22/16

Retail

Black Friday Reinvented

Published on 11/22/16

Audience Understanding

Why Scarcity is Working for Snapchat Spectacles

Published on 11/16/16

Retail

Co-Created Holiday Cups Connects Shoppers to the Brand

Published on 11/14/16

Retail

Artificial Intelligence Ordering: First Up at Starbucks

Published on 11/09/16

Audience Understanding

Koohl Kids Break The Rules

Published on 11/07/16

Retail

Trolls Take Over

Published on 11/04/16

Audience Understanding

Is Facebook Live the Next Evolution in Content Creation?

Published on 11/02/16

Remember the Hatchimal

Published on 11/01/16

Shopper Marketing

WHITEPAPER: Big Ideas Thrive at the Intersection of Branding and Selling

Published on 10/31/16

Retail

Getting Festive For Halloween

Published on 10/31/16

Retail

Right Time, Right Place

Published on 10/12/16

Audience Understanding

Uber Helps Demonstrate The Odd Psychology of Pricing

Published on 09/25/16

Retail

The Shopping-List Edition of The Checkout

Published on 09/19/16

Retail

Just Hail Yourself A Shopping Cart

Published on 09/16/16

Retail

The Store of the Future Creeps Shoppers Out Today

Published on 09/15/16

Retail

Social On The Race To Prove Effectiveness

Published on 08/31/16

Retail

Limited Time Ice Cream Drives Demand

Published on 08/23/16

Audience Understanding

Experience or Bust?

Published on 08/22/16

Retail

Summer In The City: New Issue of The Urbanist

Published on 08/17/16

Shopping Behavior

Luxury Car Brands Are Redefining The Demonstration Experience

Published on 08/15/16

Audience Understanding

New Checkout Study: Back-to-School Habits and Practices

Published on 08/08/16

Brand Experience

Let the Summer Games Begin: Will Your Brand Rise to the Occasion?

Published on 08/04/16

Audience Understanding

An Age-Old Conundrum: Trend vs. Truth

Published on 07/29/16

Marvel Launches Initiative to Remind Loyal Fans They Are Appreciated

Published on 07/27/16

Retail

The Growing Currency of “Ugly” in Shopper Marketing

Published on 07/22/16

Audience Understanding

Three Big Things Today’s Brand Social Content Needs To Be

Published on 07/21/16

Retail

What does Pokemon Go have to do with Shopper Marketing?

Published on 07/15/16

Shopper Marketing

Download Integer’s Omnishopper presentation – Better Briefs, Better Work

Published on 07/14/16

Digital

Augmented Reality is Coming to a Store Near You

Published on 07/13/16

Audience Understanding

How Superstitious Are Shoppers?

Published on 07/06/16

Retail

Shark Week Bites Again

Published on 07/05/16

Brand Experience

This 4th of July, It’s All About the Red, White, and Blue

Published on 07/04/16

Audience Understanding

Picture Perfect: The Power of Insta-Worthy Products

Published on 06/30/16

Audience Understanding

Don’t expect Millennials to call anytime soon

Published on 06/30/16

Food and Drink

Beverage Industry Makes Room For Sparkling Water

Published on 06/29/16

Retail

Finding Dory Hooks Moviegoers and Brands

Published on 06/28/16

Audience Understanding

A New Era in Marketing: The Mindfulness Movement

Published on 06/27/16

Retail

Big Upside To Gentle Reminders to Pick Healthy Options In Store

Published on 06/22/16

Retail

Don’t Just Capture Impulse in eCommerce, Replace It

Published on 06/20/16

Audience Understanding

One-Thing Shops: Five Ways They Succeed

Published on 06/01/16

Audience Understanding

Content Is King, But Can It Also Be Another Revenue Stream?

Published on 05/31/16

Audience Understanding

The Power of Mood Marketing

Published on 05/31/16

Retail

Foodies Unite

Published on 05/27/16

Shopping Behavior

Beauty in the Everyday

Published on 05/25/16

Brand Experience

What’s In A Name?

Published on 05/24/16

Audience Understanding

Media Headlines vs Home Kitchens

Published on 05/13/16

Dream Big. The New Market of Sleep

Published on 05/12/16

Audience Understanding

TGI Fridays – The New ‘Third Place?’

Published on 05/05/16

Audience Understanding

To Spend or Not to Spend: That’s Not the Question for many Middle-Class Americans.

Published on 05/04/16

Audience Understanding

Contextually Relevant Advertising Get a New High

Published on 05/03/16

Retail

Urban Shopping Trends are in Bloom!

Published on 05/02/16

Brand Experience

The Great Chicken vs Egg, Media vs Creative Debate

Published on 04/29/16

Retail

Paperless Coupons–Saving Money, Saving Trees

Published on 04/29/16

Retail

New Checkout Study: Channel Insights

Published on 04/28/16

Brand Experience

Brands Use Social Exchanges as Currency at Coachella

Published on 04/26/16

Audience Understanding

Going Green Versus Actually Going Green

Published on 04/22/16

Retail

Women Make 80 Cents on the Dollar Even on eBay?

Published on 04/18/16

Audience Understanding

The Unconscious Shopper: Part 1

Published on 04/13/16

Retail

Mobile Use and Implications for Retail

Published on 04/08/16

Macro Trend

POKE!

Published on 04/06/16

Retail

Virtual Reality is Here…So, where’s my Hovercar?

Published on 04/01/16

Retail

The Power of Franchise Partnerships

Published on 03/31/16

Digital

Your ‘Dancing Cat’ Search Cues ‘Smelly Cat’ Pre-Roll

Published on 03/31/16

Retail

NEW Spring Edition of The Urbanist

Published on 03/30/16

Retail

Mainstream Retailers Embrace ‘Ugly’ Food

Published on 03/29/16

Retail

New Checkout Study: Private Label

Published on 03/28/16

Retail

Local Goes To The Masses

Published on 03/22/16

Retail

Can Diners Change: Moving to a No-Tipping Culture

Published on 03/21/16

Retail

Reinventing the Coupon

Published on 03/18/16

Shopping Behavior

Green Beer Now Comes With A Pair of Shoes

Published on 03/17/16

Brand Experience

Shopper Summit Presentations: Campaign Architecture, Now Available!

Published on 03/16/16

Conference

Come Say Hi at the Shopper Summit

Published on 03/15/16

Brand Experience

Shopper Summit This Week!

Published on 03/14/16

Brand Experience

Cause Marketing and Gender Parity

Published on 03/09/16

Retail

Unseasonable Shopping Habits

Published on 03/08/16

Retail

Customer Satisfaction: Grocery Shopping vs. Internet Retail

Published on 03/04/16

Retail

Light Bulb Explosion!

Published on 03/04/16

Audience Understanding

Tracking emotions? Really?

Published on 03/03/16

Audience Understanding

Inspiring Warmth In The Cold

Published on 03/02/16

February, Ripe with Shop-portunity

Published on 02/29/16

Retail

Has Experiential Retail Become Too Experiential?

Published on 02/27/16

Brand Experience

What’s Love Got To Do With It? What brands can learn from the art of attraction

Published on 02/26/16

Audience Understanding

Selfie Yourself to Authentification

Published on 02/24/16

Retail

Retailers Continue To “Borrow” National Brands’ Equities

Published on 02/23/16

Shopping Behavior

New Checkout Study: The On-demand Shopper

Published on 02/16/16

Retail

Retailers in Space

Published on 02/12/16

Audience Understanding

Love Is In The Air And On Shoppers’ Mobile Devices

Published on 02/12/16

Audience Understanding

Do You Know Generation Z?

Published on 02/09/16

Retail

Redefining Moment-Based Promotional Occasions: The Blue Monday Example

Published on 02/08/16

Retail

“Alexa, Can You Plan My Super Bowl Party?”

Published on 02/05/16

Brand Experience

QSR New Product Launch Building Up Super Bowl Suspense

Published on 02/04/16

Audience Understanding

Affluent Asian Millennials – The Untapped Audience

Published on 02/03/16

Audience Understanding

Girl Scout Cookies Are Now Available Online

Published on 02/02/16

Retail

How Fast is Fast Enough: Online Shoppers Expect Delivery Now

Published on 02/01/16

Barbie’s Risky Business

Published on 01/29/16

Retail

A New Generation of Moms

Published on 01/29/16

Audience Understanding

Disruption in the Booster Seat Category

Published on 01/28/16

Audience Understanding

Grocery Shoppers Are as Unique as Snowflakes

Published on 01/27/16

Audience Understanding

Is French Toast The Best Defense?

Published on 01/25/16

Retail

Foodtail

Published on 01/23/16

Retail

OMG GMOs: Campbell’s and the GMO Label

Published on 01/22/16

Audience Understanding

Raising Our Image-Consciousness

Published on 01/21/16

Macro Trend

New Checkout Study: The Evolution of Shopping

Published on 01/19/16

Retail

In-Store Digital: How Much is Too Much?

Published on 01/15/16

Retail

What can Shopper Promotions Learn From Powerball?

Published on 01/14/16

Audience Understanding

The Importance of Community Building

Published on 01/14/16

Audience Understanding

SoulCycle and Target Are Helping Us “Find Our Souls”

Published on 01/13/16

Audience Understanding

How To Become A Company That Matters

Published on 01/11/16

Audience Understanding

Consumers Aiming to Live Life to the Fullest in 2016

Published on 01/11/16

eCommerce

The Stock-Up Trip and Center-Store Items Make a Comeback as E-Commerce Grocery Shopping Becomes Mainstream

Published on 01/08/16

Audience Understanding

Personal Products Getting More Personal…

Published on 01/07/16

Shopping Behavior

CES 2016: Focused on The Future of Transportation

Published on 01/07/16

Retail

Virtual Reality is Becoming a Consumer Reality

Published on 01/06/16

Retail

Future Forward: Are You Shopping the Aisle…From Your Couch?

Published on 01/06/16

Retail

Trends 2016 Part 2

Published on 01/04/16