The Integer Group® occasionally publishes some thoughts and points on how to tackle business problems in the world of commerce.
Publish Date Title
October 2020 Serving Up Social: How Restaurants can use Social Media During COVID-19
Discover three creative ways restaurants can use social media to help drive traffic to the restaurants, both on-premise and off.
October 2019 4 Research Methods to Improve Your DTC Website
Explore how to use quantitative and qualitative user-experience research to better understand the behaviors and intentions of your online shoppers, as well as how to improve the way they experience your brand online.
September 2019 Stop! Are You Ready to Personalize? Master the 3 Keys to Personalization
Explore the three keys necessary to unlock successful personalization throughout the DTC shopper journey.
July 2019 Selecting an eCommerce Platform for a DTC Site
Learn how do you choose the right platform and what considerations must be weighed and prioritized
June 2019 4 Steps For A Full-Funnel Prime Day Ad Strategy
Amazon Prime Day has become one of the biggest retail events of the year and brand and seller participation is now table stakes. This white paper outlines how to maximize your advantage on Prime Day by using Amazon Advertising to capture customers everywhere during their experience.