COVID-19 & The Retail Impact | Shopper Culture

Many aspects of the world as we know it are changing. We continue to examine the impact COVID-19 has had on commerce and the retail landscape.

Below are larger thought pieces on the impact of COVID. However, please consult the blog for the latest observations and insights.

For requests, questions or file issues, please contact [email protected].

Omnicom Retail Group: The Future of Now Convenience Store Shopper and Channel Study | June 2021

This study (click to download) examines COVID-19’s impact on the Convenience Store shopper and implications for the channel

The Checkout: Holiday | Nov 2020

This 2020 issue of The Checkout examines how COVID is impacting the critical holiday shopping season.

Next Normal: Examining the Impact of COVID-19 on the Future of Commerce | 2020- 2021

Every day, week, and month of this pandemic reveals something new for us all to tackle. And when it comes to commerce; shoppers, retailers and brands are continuing to think ahead to the next normal. In this thought piece we examine the edges of culture and commerce to identify key driving forces shaping the future of commerce.

#GivingTuesdayNow | May 5, 2020

#GivingTuesdayNow is a new global day of giving and unity set to take place on May 5, 2020, as an emergency response to COVID-19. As part of this effort, The Integer Group® wants to make it easier than ever for every one to thank their community’s businesses and essential workers.

Omnicom Retail Group: The Plateau, Agility, Flexibility & Focus To Navigate The Known Unknown | April 23, 2020

As a follow up to the March 22nd release of “The Known Unknowns,” Omnicom Retail Group has a new white paper available that outlines how brands and retailers should be tackling the next stages of consumer and shopper needs, pivoting to ‘the new semi-normal,’ and continuing to win.

Read more about agility, flexibility and how brands and retailers are reacting by downloading the paper here.

Watch Your Hands, Snap Lens App | April 16, 2020

As our meetings have gone virtual, we’ve spent a lot of time watching ourselves on video. And we’ve noticed something— we CANNOT stop touching our face! So we created these videos filters to help break the habit and #FlattenTheCurve.

Try it in just three steps:

1️⃣ Go to snapcamera.snapchat.com and click the download button.

2️⃣ Search “The Integer Group” and pick your favorite filter.

3️⃣ When using your video conference platform, make sure to select “Snap Camera” in your video preferences.

@IntegerGroup #GreatWorkThatWorks #TeamInteger.

Social Distancing Retail Tool Kit | March 31, 2020

In an effort to support all retailers working tirelessly to ensure the safety of shoppers within their stores, we have created the COVID-19 Retailer Tool Kit, featuring clear, visual “two carts apart” guidelines. We hope this kit provides physical retailers the tools to communicate social distancing requirements and best practices in-store.

Full Blog Post here
Click here to download the “2 Carts Apart” Retail Tool Kit files

Omnicom Retail Group: COVID-19 Retail Impact, The Known Unknowns | March 22, 2020

The Omnicom Retail Group has created a white paper perspective, COVID-19 Impact, The Known Unknowns: 10 Thoughts on Changes to Behaviors, Communities and Connections.

The piece starts with a baseline reality: 10 things we know with certainty at this point. A non-exhaustive but comprehensive list of shopper reality as it stands in the midst of COVID-19’s growing outbreak – the “Great Big Knowns” of COVID-19 commercial life. From there, it looks at 10 “known unknowns” – a business problem or opportunity that presents itself as a result of the thing we know to be true today.