COVID-19: Retail Impact

Many aspects of the world as we know it are changing. We continue to examine the impact COVID-19 has had on commerce and the retail landscape.

Below are larger thought pieces on the impact of COVID. However, please consult the blog for the latest observations and insights.

For requests, questions or file issues, please contact [email protected].

Omnicom Retail Group: The Future of Now Convenience Store Shopper and Channel Study | June 2021

This study (click to download) examines COVID-19’s impact on the Convenience Store shopper and implications for the channel

The Checkout: Holiday | Nov 2020

This 2020 issue of The Checkout examines how COVID is impacting the critical holiday shopping season.

Next Normal: Examining the Impact of COVID-19 on the Future of Commerce | 2020- 2021

Every day, week, and month of this pandemic reveals something new for us all to tackle. And when it comes to commerce; shoppers, retailers and brands are continuing to think ahead to the next normal. In this thought piece we examine the edges of culture and commerce to identify key driving forces shaping the future of commerce.

#GivingTuesdayNow | May 5, 2020

#GivingTuesdayNow is a new global day of giving and unity set to take place on May 5, 2020, as an emergency response to COVID-19. As part of this effort, The Integer Group® wants to make it easier than ever for every one to thank their community’s businesses and essential workers.

Omnicom Retail Group: The Plateau, Agility, Flexibility & Focus To Navigate The Known Unknown | April 23, 2020

As a follow up to the March 22nd release of “The Known Unknowns,” Omnicom Retail Group has a new white paper available that outlines how brands and retailers should be tackling the next stages of consumer and shopper needs, pivoting to ‘the new semi-normal,’ and continuing to win.

Watch Your Hands, Snap Lens App | April 16, 2020

As our meetings have gone virtual, we’ve spent a lot of time watching ourselves on video. And we’ve noticed something— we CANNOT stop touching our face! So we created these videos filters to help break the habit and #FlattenTheCurve.

Try it in just three steps:

1️⃣ Go to and click the download button.

2️⃣ Search “The Integer Group” and pick your favorite filter.

3️⃣ When using your video conference platform, make sure to select “Snap Camera” in your video preferences.

@IntegerGroup #GreatWorkThatWorks #TeamInteger.

Social Distancing Retail Tool Kit | March 31, 2020

In an effort to support all retailers working tirelessly to ensure the safety of shoppers within their stores, we have created the COVID-19 Retailer Tool Kit, featuring clear, visual “two carts apart” guidelines. We hope this kit provides physical retailers the tools to communicate social distancing requirements and best practices in-store.

Omnicom Retail Group: COVID-19 Retail Impact, The Known Unknowns | March 22, 2020

The Omnicom Retail Group has created a white paper perspective, COVID-19 Impact, The Known Unknowns: 10 Thoughts on Changes to Behaviors, Communities and Connections.

The piece starts with a baseline reality: 10 things we know with certainty at this point. A non-exhaustive but comprehensive list of shopper reality as it stands in the midst of COVID-19’s growing outbreak – the “Great Big Knowns” of COVID-19 commercial life. From there, it looks at 10 “known unknowns” – a business problem or opportunity that presents itself as a result of the thing we know to be true today.

Blog Posts

COVID has been and continues to be undeniably integrated with our culture. Please look to the blog main page for the latest posts.

Dec 16th: The 2020 Holiday Season Is Shaping The Future of Shopping & Shipping

Dec 2nd: Amazon Luxury Stores—A Lifeline and Digital Testing Ground for Luxury Brands

Nov 30th: Virtual Experiences Bring The Holiday Shopping Experience to Life at Home

Nov 27th: Consumer Optimism Fuels the Post Thanksgiving Shopping Spirit

Nov 18th: Let Them Eat Turkey: Thanksgiving Sales Won’t Suffer Amid Pandemic

Nov 9th: Adjusting to Football’s Most Unique Season Yet

Oct 26th: Candy: The Halloween Tradition Shoppers Won’t Leave Behind

Oct 21st: Redefining Halloween During a Pandemic

Oct 8th: Suspense and Mystery Around Prime Day 2020

Oct 2nd: Serving Up Social: How Restaurants Can Use Social Media During COVID-19

Oct 1st: When You Can’t Paint The Town…Paint Your Home Instead

Sept 25th: Retail Reinvention

Sept 23rd: Will New Trick-or-Treat Rituals Crush Candy?

Sept 14th: Shoppers Seeking New Ways to Boost Their Immunity This Flu Season

Sept 8th: Finding Comfort in Classics this BTS Season

Sept 2nd: Brands Attempt to Alleviate a Laborious Labor Day

Aug 6th: Pivoting Physical Retail to Digital

Aug 5th: Back-to-School Study

Aug 3rd: Pitching Plastic: Major U.S. Retailers Join Forces for Sustainability

July 24th: Christmas in July

July 20th: Small Format is King

July 6th: Redefining Immersive Culture and Commerce

July 1st: Three Ways to Grow eCommerce in 2020

June 29th: Animal Crossing: A Parallel Reality During COVID-19

June 29th: National Independent Beer Day

June 16th: E-Snacks

June 12th: Fashion Photography Disruption

June 5th: Virtual Shopping Around the World

June 1st: Consumer Reviews Fill The Product Tester Gap In The Beauty Shopping Journey

May 26th: COVID Sport Commerce Creativity in Spain

May 15th: U.S. Supply Chain Challenges Drive Increased Meat Prices

May 13th: Facial Recognition Payments

May 11th: Part 3: International Retailer Reactions

May 7th: Getting Creative for Mother’s Day

May 6th: Social Commerce in a COVID-19 World

May 1st: Shopping Together while Apart

April 27th: Part 2: International Retailer Reactions

April 24th: Earth Day Looks Different at 50

April 16th: International Retailer Reactions

April 14th: The Future of Design is Honesty

April 9th: Reinventing Easter

April 6th: Local Business Solutions Amid COVID

April 2nd: Shopping Behaviors Rapidly Changing During COVID-19

March 27th: Pragmatic Solutions in a Time of Crisis

March 26th: Why Diversity and Inclusion are Essential During and After COVID-19

March 19th: For Brands like Glossier and LVMH, Action Isn’t a Luxury

March 11th: Coronavirus’ Wide Spread Impact on Commerce

March 6th: Viral Shopping