December 9, 2019
The Impact of Social Media on Holiday Shopping Behaviors
Social media is predicted to influence holiday shopping behavior more than ever before. Advances in commerce capabilities and the boom of constant content streamed through Story feeds are making shoppers feel festive and ready to buy.
When it comes to commerce, shoppers use social channels for specific purposes at various [...]
December 5, 2019
Nowstalgia Just in Time for the Holidays
Argos released its campaign “Book of Dreams” for Christmas and put its paper catalogue at the front-and-center of it for the first time in decades.
The UK retailer [...]
November 30, 2019
Small Business Saturday: The Middle Child of Early Holiday Shopping Events
There is no time to be lethargic post-Thanksgiving feast. The following weekend packs in the nation’s three biggest shopping days of the year. Black Friday is the current leader in sales with an anticipated spend of $502 per person, with [...]