October 14, 2019
New Issue of The Checkout – The Value of Time
Consumers are entering a new-age problem brought on by technology–too much money, but not enough time in the day. Granted, consumers are not complaining about having too much money; instead, they are lamenting over where the time has gone.
There is a paradoxical relationship with time and money that has long existed. Typically, [...]
October 3, 2019
No Plastic. No Problem.
Today’s sustainability-minded shoppers are buying from brands who are playing a role in reducing waste. In fact, research from NYU Stern’s Center for Sustainable Business found 50% of CPG growth from 2013 [...]
September 20, 2019
Direct-to-Consumer UX Design: Striking a Balance between Fun and Familiar
Over the last two decades, patterns in modern web design have been established among websites and digital products across all industries. These patterns have helped increase site usability by providing users with a consistent and familiar framework to navigate. The consistency across site useability is largely due to the work of Jakob Nielsen, a forefather of user experience [...]