Many of us were shocked (though maybe not surprised), to see big box retailers such as Best Buy, Sam’s Club, and Gap [...]

Today’s consumers have strong convictions and are looking to brands rather than governments to solve social problems. The rise of the “Belief-Driven Buyer” has given brands the opportunity to take a stand on societal issues. Nearly two- [...]

Now more than ever, shoppers are looking for more than just customer service from brands on social media. In fact, 76% of U.S. shoppers [...]