February 10, 2021
Shoppers are Needing More Than the Seasonal Aisles to Conquer Valentine’s Day This Year
Shoppers have awaited the retailer cue that officially signifies anew holiday is coming. Hues of pink flood the stores and hearts appear where Christmas trees or big game displays once lived—the candy still abounds, just in different wrappers. Although the aisles don’t look terribly different from what people are accustomed to seeing any other year as February 14th approaches, [...]
February 1, 2021
The (Virtual) Differences of the Super Bowl amid a Pandemic
It feels like just months ago, we were wondering if the NFL season was even going to take place, and many had written off the Super Bowl with “it's just not going to happen.” Yet here we are, on the precipice of the Super Bowl LV. This will be another countrywide celebration that is seeing some alterations this year [...]
January 20, 2021
How to Connect with Your Most Skeptical Audience: Gamers
Gaming has been making a gradual shift from subculture to popular culture for years. The notorious COVID-19 pandemic has accelerated this shift exponentially, like we have seen with so many other digital industries over the last year. It is estimated that there will be over [...]
