Halloween is just around the corner and retail is fully stocked for shoppers with candy, costumes, and decor. Shoppers may still be on the hunt for these items, but they are also on the hunt for ideas on how to reinvent or reimagine their favorite Halloween traditions in a COVID-19 world.

Given social distancing and COVID [...]

Private label brands have seen a boom in recent years. Retailers are going all in, creating more sophisticated brands and even more options beneath each category vertical. This is also shifting shopping behavior and the perception of these store brands in homes across the country. As private labels become more commonplace, we see greater potential for them in a post-COVID, [...]

In an election year, many brands try to remain neutral so as not to rock the boat with their shoppers or alienate retailers. But this year appears to be anything but typical, and trends in recent years toward glass-box brands and authenticity are prompting brands to be more vocal about political issues today more than ever. But is it really political, or is it just how modern [...]