In the retail marketing arena, we continue to see an expansion of the impact of Customer Experience (CX) on shopper programs. More than ever, retail brands are putting increased focus on understanding the relationship between experiences shoppers have and the transactions they make.

It makes sense that with the core of CX [...]

At this year's Digital Summit Integer’s own Lindsey Greenblatt lead a presentation entitled, Likes share, and c...an we stop talking about social media engagement and focus on social commerce.

Th topic of social commerce is more important than ever because today, more than half of online shoppers have actually [...]

Today's shoppers are not just looking for comfort foods, they are also looking for new and innovative foods that tantalize their taste buds and give them a new experience. To satisfy shoppers' desires, retailers are introducing different products to attract younger audiences. [...]