Because social media constantly changing, it can be hard to decide which trends are worth investing in and which are simply fads that will fade away. For example, Instagram launched only 10 years ago, and people questioned if it would last. Now, the platform boasts over [...]

Since its U.S debut in 2017, TikTok has grown tremendously. With over 500 million global monthly active users on the platform (27 million in the U.S.), TikTok has grown 70% from 2018 to 2019. While it has been a hub for Gen Zers to express [...]

The new direction of Instagram undoubtedly affects many—content creators, advertisers, brands, and of course, consumers. It’s also symbolic of the continuation of a social landscape poised to sustain and grow social commerce.  

Across the social ecosystem, many Instagram users panicked when Instagram CEO Adam [...]