Connected Commerce Media
We plan and implement fully integrated media strategies across all channels and moments – unearthing accelerated growth at every touchpoint. By designing audience-connecting tactics that enable creative integration and measurable impact, we can create seamless experiences that drive better transactions, both in and out of the store. With unique shopper data and understanding buying behavior and retailer relationships, we are able to leverage every single media dollar with no dead ends.
Connected Commerce Media Capabilities
Retail & Shopper
We create targeted, dynamic strategies to maximize investments with national and individual retailers’ media ecosystems. We understand how to connect clients’ objectives with shoppers’ behaviors to increase brand visibility and accelerate transactions in an omnichannel world. In other words, growth.
Planning & Buying
Our Media Planning & Buying services are fueled by data and culture. This knowledge empowers experts to design the right strategy for media targeting and conversion so as to maximize return on ad spend across the customer touchpoints. We combine high-touch media leadership with an expert cross-discipline day-to-day team to activate media solutions in partnership with our clients.
Paid Social Media
To drive transactions, you’ve got to be where consumers are. Our Paid Social Media services team creates social commerce media strategies that drive brand awareness, engagement and transactions on key social platforms like Facebook, Instagram, Pinterest, Snapchat, TikTok and more.
We help brands monetize their owned assets, such as their retail store environment and website advertising opportunities, to create additional revenue streams. It’s yet another crucial way to grow customer loyalty, retention and value.
“Growth means to “always be optimizing” by expanding into new territories and connecting with consumers no matter where they are or when they’re shopping.”
Senior Media Planner