Private Label CPG Marketers to Change Advertising | The Integer Group®

Private Label CPG Marketers to Change Advertising

Marketers have spent decades building brand awareness and recognition in the consumer packaged goods category. During the recession, consumers shifted their CPG spending to private label brands, primarily to save money. How are well-known CPG brands faring this year?

Media Sales Today writes about The Checkout 2017 report from the Integer Group, polling over 1,200 U.S. consumers about their attitudes on name brand versus private label or store brand CPG products, as well as Integer’s advice for clients.