PR Daily: Visual campaign raises millennials’ awareness of drunk driving | The Integer Group®

PR Daily: Visual campaign raises millennials’ awareness of drunk driving

The statistics are clear: Millennials are most likely to be involved in drunk-driving fatalities, which account for nearly 40 percent of all driving-related deaths in Iowa. The Iowa Governor’s Traffic Safety Bureau (GTSB) with partner agency The Integer Group orchestrated a media campaign to heighten awareness of drunk driving around the alcohol-infused Fourth of July holiday. Its efforts have won it first place in the “Cause Advocacy” category of PR Daily’s 2017 Digital PR & Social Media Awards.