P2PSummit 2018 | The Integer Group®

P2PSummit 2018

Integer’s Global Chief Strategy Officer Craig Elston presented at the P2PSummit 2018 on Second Self: How E-Me Is Influencing Preference.

With mainstream adoption of artificial intelligence (AI) on the rise, the real question becomes not if the general population will use AI, but rather how it affects their decisions today and how much control people, as consumers and shoppers, will turn over to AI in the future. Drawing on industry learnings as well as from an anticipated study from The Integer Group of over 3,500 respondents, the presentation illuminated what brands, retailers and marketers need to know regarding AI’s influence on today’s commerce landscape, while also shedding light on to what degree AI will influence or entirely dictate retail’s future – how people buy groceries, clothing, enjoy the latest entertainment, manage their lifestyle and more.