Overcoming the Challenges of Omnichannel Measurement
With the sunsetting of third-party cookies and the IDFA, omnichannel identity resolution is at a crossroads. How can brands connect across all the various touchpoints in the customer journey? How can they successfully account for emerging channels? And what role does the household play in driving stronger results?
Integer’s SVP, Executive Media Director Amy Vollet discussed the strategies being utilized to create effective, innovative measurement models and hash out the solutions to today’s top omnichannel measurement challenges as part of the Programmatic Advertising Summit. In the panel, “Measuring Up: Overcoming the Challenges of Omnichannel Measurement,” Vollet was joined by experts including: Business Insider, Fyllo, Digitas, Kinesso, and Viant.
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