Integer’s I&S Director Jacquelyn Ethredge penned a byline surrounding Integer’s Artificial Intelligence research, appearing on The Huffington Post and AW360.

“AI has been integrated into shopping in ways people haven’t fully realized, and we’ve only just begun to proactively and intentionally use it. As we head into a future fueled by data and powered by AI, there is a gap between what shoppers are currently using AI for and what they say they’ll let it do. Brands and retailers looking to innovate with AI should take action to be a part of the change that’s coming to the future of shopping by providing value that is customized to shoppers, targeting chore transactions and improving search experience and accuracy.”

Click on the links above to read the rest of the article.  For more information on Integer’s AI research, visit: integer.com/artificialintelligence.