The Integer Group’s Global Chief Strategy Officer Craig Elston presented research from Integer’s study about artificial intelligence called “Embracing the Machines: AI’s Collision with Commerce” at the Path to Purchase Expo in October. In the near future, AI will make its presence known in the way we browse, purchase and pay for items, or even call to arrange appointments.
“We’ve reached the tipping point. The change now is about commercialization,” Elston said. “AI is really starting to influence behavior and shopping behavior.”