“Kellogg’s won the fiercely competitive battle of products jockeying for consumers’ attention on shelves with a unique digital campaign that increased sales growth over the previous year and achieved solid ROI.
Partnering with Marvel for the release of its upcoming summer blockbuster, Captain America: Civil War, Kellogg’s created a one-of-a-kind, immersive brand experience that encouraged shoppers to pick up Kellogg’s products to unlock a virtual-reality game featuring superheroes from the film.”
To read more of WARC’s spotlight on Integer’s work for Kellogg’s: Captain America Civil War VR App, click HERE.