TikTok and Mini Apps for Creators and Brands

What does the roll out of TikTok’s Jumps mean for eCommerce?  Integer’s Senior Social Strategist Holly Harper spoke to Morning Brew about TikTok’s new offering and the potential benefits for brands and marketers.  “Jumps could provide the necessary stepping stone to lead a consumer to purchase, especially a new customer who may crave more details about a brand’s product or service.” Read more at Morning Brew HERE.