In celebration of International Day of the Girl, recognized by the United Nations on October 11, The Integer Group has launched “The Pretty Conversation,” promoting girls’ self-worth.
The campaign includes the launch of a children’s book, Pretty, for every girl in celebration of all the pretty amazing things she already is and that she will become. Portions of each book sale will go to support Girls Inc. and their mission to help girls embrace what makes them strong, smart and bold.
Additionally, a social media call to action will inspire, encourage and support meaningful conversations surrounding girls’ self-worth and redefining what it means to be “pretty.” Integer is turning typical selfies into #selfworthies and pretty into #prettysmart, #prettykind, #prettybrave, and much more.
“More than one-third of 7- to 10-year-olds think their looks are the most important thing about them; it is our responsibility to teach girls, starting at a much younger age, that self-worth, potential and confidence are all so much more than appearance,” said author Dani Coplen. “As a parent, I realize the challenges my daughters will face and the responsibility I have to teach them about self-worth. As an advertising creative, I realize the impact our industry—and specifically social media—has on every girl, and how it is our responsibility to shift cultural norms. Pretty and our #theprettyconversation social campaign call on parents, teachers, caregivers—everyone—to help renew what ‘pretty’ means and the effect that meaning will have on girls and their self-worth.”
For more information, read the press release here and check out the coverage for our campaign in Adweek, Little Black Book, Media Post, NBC and CBS.