The Integer Group has been appointed Agency of Record for the North Texas Tollway Authority (NTTA), a cashless tolling authority serving North Texas.
As part of its three-year contract, Integer will be responsible for the creation of all above-the-line initiatives (primarily in digital, paid social, radio and OOH) that showcase the NTTA system of toll roads. Additionally, Integer will design and execute consumer promotions for various NTTA service offerings, including its rewards program, TollPerks. Media planning and buying will be handled by Integer in partnership with Omnicom-sibling agency, LatinWorks.
“We are thrilled to be working with the North Texas Tollway Authority,” said Kiel Huhn, Senior Vice President, Group Account Director for The Integer Group, Dallas. “As a primary driver of commerce in the DFW Metroplex, NTTA seamlessly connects communities and businesses. Through our work here in Dallas — for example, with Dallas Fort WorthInternational Airport — as well as for our global brand clients, we know how to connect with those customers who will benefit most from NTTA programs and offerings.”