We are excited to announce the promotions of Tisha Pedrazzini to President, Denver and Dani Coplen to Executive Vice President, Executive Creative Director, Denver.
“Both Tisha and Dani have played instrumental roles in growing our agency’s size and quality of talent, broadening our client portfolio and increasing revenue; we are excited to acknowledge their invaluable leadership,” said Mike Sweeney, CEO of The Integer Group. “The future of our agency lies in continuing to reimagine the definition and possibilities of commerce, pushing the boundaries of how to creatively connect our clients with consumers and shoppers to drive sales. Tisha and Dani are applying that same approach to evolving our agency, reimagining our own possibilities and innovating at the speed of culture, technology and commerce.”
Read the official press release here and the coverage on Advertising Age, Adweek, Denver Business Journal, MediaPost, Little Black Book, VMSD and more.
BY THE NUMBERS
A few of Tisha and Dani’s highlights:
- Grew P&G from one brand to over 25, making it one of the agency’s largest clients
- Launched over 40 new P&G products, including this summer’s Olay Duos, Old Spice Duos and Ivory Duos launch campaign, “Never Before Seen,” featuring unicorns and mermaids
- Pitched and won the Starbucks business, becoming the first-ever channel marketing partner and spearheaded the first-ever channel Brand campaign (including TV), “My Starbucks Is,” lifting sales year over year and connecting consumers who love the Brand in retail to Starbucks coffee they can brew at home
- Tisha and team have spearheaded national programs and custom executions for over 15 brands surrounding P&G Olympics resulting in hundreds of activations over the past 5 years
- Dani has overseen the Kellogg’s Back-to-School Scholastic Program for seven years, giving away over 1 million books to drive a passion for reading among kids returning back to school each year
- Dani and team received a Cannes Lions shortlist for Pringles Flavor Slam with Dude Perfect, taking a tournament bracket brief in a crowded March Madness space to deliver hundreds of millions of impressions, a 22.2% lift in sales vs. YAGO and a nation of trick-shot maniacs