The Path to Purchase Institute assembled its most impressive collection of thought leaders ever to reflect on the impact that the COVID-19 crisis will have on shopper engagement. In response to the question: what do we see as the greatest opportunity for achieving success with shoppers, Craig Elston, Integer’s Global Chief Strategy Officer, shared the following:
“We need to be more intentional and less opportunistic with shoppers. We also need to adopt more agile planning, to be able to adapt to new risks as they arise. That agility is a key to success now and in the future. Real-time data collection and the ability to interpret signals, gain insight and act swiftly matters now more than ever.”
Read more from the experts here.