Strategies to enable advertising targeting and measurement in a privacy-regulated world

As cookie, IP address and Mobile Ad ID tracking policies change and evolve, how will targeting and measurement methodologies innovate to serve advertisers?  

Integer’s SVP of Growth Sciences, Dr. Eamon Boyle, was a featured expert as part of a live panel discussion with AdTech veterans to explore the shift in the advertising world due to increasing consumer data privacy regulations. 

The panelists discussed:

  • The changes in advertising landscape concerning Mobile Ad IDs (MAID), cookies, and identity resolution, across digital and online to offline
  • The future of advertising effectiveness measurement and Multi-touch Attribution
  • The current and future state of audience targeting, with tips on how targeting will evolve

Click HERE to watch the panel discussion.