As cookie, IP address and Mobile Ad ID tracking policies change and evolve, how will targeting and measurement methodologies innovate to serve advertisers?
Integer’s SVP of Growth Sciences, Dr. Eamon Boyle, was a featured expert as part of a live panel discussion with AdTech veterans to explore the shift in the advertising world due to increasing consumer data privacy regulations.
The panelists discussed:
- The changes in advertising landscape concerning Mobile Ad IDs (MAID), cookies, and identity resolution, across digital and online to offline
- The future of advertising effectiveness measurement and Multi-touch Attribution
- The current and future state of audience targeting, with tips on how targeting will evolve
Click HERE to watch the panel discussion.