“While shoppers are more excited than fearful about AI’s role in their shopping, they clearly hold some concerns about the protection of their personal data in the future. Asked to rank their top 3 concerns (from a list of 7) when it comes to AI in the future, fully 71% pointed to the protection of their personal information as being among their top 3. That includes 41% who ranked this their top concern, easily ahead of all other issues.”
Marketing Charts dives into The Integer Group’s Artificial Intelligence research HERE.
For more information about Integer’s research, visit integer.com/artificialintelligence.