Stuck behind cold vault doors down the frozen aisle, frozen foods are challenged with getting out in front of shoppers. Kellogg feels this pain with its Eggo waffles, which also don’t play nice in a sampling station or get much secondary display. Kellogg tackled this issue at Walmart by driving an Eggo waffle food truck out to 200 Walmart parking lots in Texas to show just how versatile the Eggo waffle is in various meals.
To read more of Shopper Marketing Magazines’s spotlight on Integer’s work for Kellogg’sEggo Waffle Bar Food Truck, click HERE.