Integer’s John Kiker, SVP and director of client leadership and business development at The Integer Group’s Dallas, sat down with ANA Magazine to discuss how brands are transforming brick-and-mortar for bottom-line success.
“Stores are no longer the end of the customer funnel; they’re concepts and environments that help people understand the brand. They provide guidance through that story and through service that makes customers want to get in their car instead of sitting on the couch.”