The Integer Group developed Red Robin’s first major campaign in three years, entitled “All The Fulls.” The go-to-market activation was supported by ads on radio, out-of-home, television, direct mail, digital platforms, email, social media, and publicity. The campaign featured variation on the terms “meaning.full,” “joy.full,” “bliss.full,” and “table.full,” all aimed at tapping into emotional connections with guests and promoting family dining experiences.
“We are extremely excited to launch our new campaign and cannot wait for our guests to feel ‘All the Fulls,’” said Jonathan Muhtar, EVP, Chief Concept Officer for Red Robin. “No one makes moments of connection over craveable food more memorable than Red Robin, and our new campaign delivers a wink, a surprise and the emotional lift our Guests are craving.”
Check out the coverage for the new Red Robin campaign in 4A’s SmartBrief, AdRuby, Ads of Brands, Ads of the World, Le Book, Little Black Book, Media Post, The Denver Egotist, The Drum, and WeLoveAd.