The statistics are clear: Millennials are most likely to be involved in drunk-driving fatalities, which account for nearly 40 percent of all driving-related deaths in Iowa. The Iowa Governor’s Traffic Safety Bureau (GTSB) with partner agency The Integer Group orchestrated a media campaign to heighten awareness of drunk driving around the alcohol-infused Fourth of July holiday. Its efforts have won it first place in the “Cause Advocacy” category of PR Daily’s 2017 Digital PR & Social Media Awards.
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