PepsiCo’s KeVita Gets a New Lease on Life with First Big Campaign

The Integer Group launched a new campaign for PepsiCo’s KeVita brand, titled ‘Alive Like You’. With the new campaign, KeVita makes a connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks.

Read more about the campaign’s launch on MediaPost, SmartBrief, Little Black Book, The Drum, Ads of the World, We Love Ad, AdRuby.