Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label

“Over time, it appears that consumers’ perception of private label or store brand products in comparison with name brands has changed. And, although a survey from The Integer Group shows that fewer consumers currently perceive name brands as being better than private labels in various aspects than did in 2010, the tide appears to be turning back in favor of name brands.

The report compares data from surveys taken in 2010, 2015 and 2020. It appears that the headway private labels had made in consumer perceptions back in 2015 has, for the most part, shifted back in the other direction.

For example, in 2010, 43% of respondents said they agreed that name brand groceries or household goods were better quality products than private labels. By 2015, only 31% of consumers felt that way, but in 2020, 40% agreed.

To read more about Integer’s Private Label research and to download the report, read the article at Marketing Charts HERE.