Mobile commerce to dominate online sales by 2021

“Mobile commerce has changed a lot over the last five years. Back in 2012, a quarter of online users were making purchases through their mobile devices, a figure that jumped to nearly two thirds by 2016, according to data from a study by The Integer Group. This shift highlights the importance of shaping shopping experiences to the inclinations of mobile shoppers, according to the group.”

Retail Dive cites The Integer Group’s research, which was also picked up on Mobile Marketer, Retail It Insights and MediaPost.  Read more HERE.