“Driven by the desire to save money, nearly all US shoppers say they purchase private label or store brands. And, with close to half of Americans reporting that they are spending less money this year than they have in the past, it is no surprise that 9 in 10 consumers are spending at least the same amount – if not more – on private label products than they did last year.”
Marketing Charts on Shopper Culture’s The Checkout: Private Label, which is available for download here.