The Integer Group earned a Silver Effie in the Multi-Retailer Program category for their Kellogg’s Pop-Tarts Destiny 2 Promotion. The program was centered around the idea of bringing together two things that millennial consumers love, Pop-Tarts and videogames.
The program featured a national promotion for Destiny 2 fans to get free “XP Boost” power-ups for in-game use with the purchase of specially marked Pop-Tart boxes. The campaign was further supported with strong social media, PR, in-store display, and earned media.
You can see the full article at Convenience Store News.