Integer\Outpromoin Brazil hosted COMMERCE XPERIENCE, a hugely successful event to position the agency as a leader in conversion and the applications of new technologies in both on and offline retail. Hosting more than 120 attendees at CUBO, one of the most important startup incubators in São Paulo, clients, prospects and partners included executives from P&G, MARS, Microsoft, Reckitt Benckiser, L’Occitane, Camil, Wal-Mart and Coty, as well as Avon, ABInBev, Claro (telecom), LG, Samsung, Pernod Ricard, Coca-Cola, Luxotica and many others.
Content for the day spanned three major areas of focus and also included a guest speaker:
Topic 1: SXSW– Trends from Austin to start the conversation and to connect the content to be shared throughout the day.
Topic 2: CX3– Outpromo presented a CX3 teaser to introduce the market to Integer’s proprietary tool, positioning Integer as experts in a discipline many companies are seeking and few agencies know how to do: Shopper/ Consumer Journey and Consumer Experience.
Topic 3: Artificial Intelligence– Outpromo introduced Integer’s proprietary research, Embracing the Machines: AI’s Collision with Commerce. The discussion surrounding the future of commerce and, more specifically, AI resulted in a groundswell of media coverage in the region.
Guest Speaker: Mauro Rubin, Managing Director, Accenture Strategy Consumer Goods and Retail– presented “The Future of Operating Models for Consumer Goods Companies.”