Integer announced the launch of its Commerce Connections practice today.
Realigning all capabilities surrounding media, Integer is bringing together Audience Insights, Creative, Technology, Data and Analytics to connect with audiences and drive commerce. As part of this approach, Amy Vollet has been promoted to SVP, Executive Media Director, leading the Commerce Connections practice in the U.S.
Placing significant focus on structure and talent, Integer is integrating its media capabilities across all U.S. offices – Denver, New York, Chicago, Los Angeles, Dallas, Des Moines and Bentonville – to solve complex commerce challenges through custom and proprietary media programs. Commerce Connections will offer the complete range of skillsets in audience research & strategy development, activation and measurement, while also ensuring that all team members are experienced technologists, leveraging the latest platforms and innovations while maintaining a human-centered approach.