Every day, week, and month of this pandemic reveals something new for us all to tackle. And when it comes to commerce, shoppers, retailers and brands are continuing to think ahead to the next normal.
In this thought piece, Next Normal: Examining the Impact of COVID-19 on the Future of Commerce, Integer examined the edges of culture and commerce to identify key driving forces shaping the future of commerce.
In this first edition of a series, we have outlined four commerce-driving Edges and dissected their current velocity within the current phase of the pandemic, as well as how brands and retailers are reacting to them.
We will track how these Edges evolve, which ones fall off, and if new ones arise as this pandemic and the world of commerce and shopping continually adjust to the Next Normal.