Integer Releases New Report on Evolution of Channel Shopping

Shopper Culture’s first issue of The Checkout this year “focused on how shoppers perceive ‘value,’ comparing results from 2009 to 2019. The study notes that ‘value’ is a mix of ‘price’ and ‘quality,’ but what’s changed over a 10-year span is that respondents have placed more emphasis on ‘quality’ than ‘price’ when it comes to what makes up value.”

Read the press release and coverage of the study at AIthority, Sourcing Journal, and StoreBrands