Integer Releases New Report on Cause Marketing

Shoppers are more dedicated than ever before to using their everyday purchases to benefit the greater good. In the latest issue of Shopper Culture’s The Checkout, the team revisits the topic of cause marketing, an umbrella term we use to cover any efforts by retailers or everyday brands (e.g., brands that sell groceries, personal care items, and/or household products) to support philanthropic causes. We also explore how shopper perceptions and motivations have shifted in the last decade.

Read the issue here and coverage of the study at Marketing Charts and Sales Fuel.