Integer Releases First Comprehensive Study Examining CBD At Retail

Prior to the global pandemic, we were witnessing the emergence of a once in a lifetime consumer market—one that continues to develop and has the potential to offer both business growth as well as disruption to established CPG categories at retail.

In order to gain insight into the U.S. CBD market, the CBD shopper, and their CBD shopping experiences, Integer launched a research survey in 2019, as CBD began to break into mainstream consumer culture. 

To read more about how shoppers are engaging with the CBD category and the potential opportunities and threats it presents, download the latest issue The Checkout here.

You can review the full press release and see more coverage at VMSD and at Independent Retailer here and here.