Integer released the fourth and final white paper in a series of research findings surrounding the impact of artificial intelligence on commerce. Embracing The Machines: AI’s Collision with Commerce is a study of over 3,500 respondents illuminating how shoppers perceive and use AI and to what degree people will allow AI to become part of shopping in the future. The study also draws implications for what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape.
In the fourth and final installment of the study, “Part 4: The Socioeconomics of AI,” Integer examines the data in light of the varying socioeconomic factors affecting today’s shopping culture. Integer explores whether attitudes toward and adoption of AI technology differ based on socioeconomic factors including household income, education level, and region.