Integer announced a partnership with shopper marketing agency Hot Spot as its South African affiliate. The new agency will be known as Integer\Hot Spot. Recognizing the opportunities that exist in Africa with regard to an increasingly connected consumer, Integer set out to identify an agency with capabilities and philosophy that match that of Integer and holding company Omnicom.
“Integer was looking for a local partner that could deliver best-in-class global commerce capabilities in South Africa,” said Marc Ducnuigeen, Chief Operating Officer for The Integer Group. “Hot Spot brings deep local market experience packaged in a talent-fueled culture to match Integer’s, ensuring a common partnership experience for our network and global clients. Integer\Hot Spot is the South African entry door to our collective global capabilities and the commerce and shopper marketing expertise across our network. We are delighted that Hot Spot is joining the Integer family to help us lead the evolution of our business, focused on driving transactional success for our clients’ brands.”
To read more about the announcement, read the press releases HERE.