Integer’s SVP, Insight & Strategy Scott Hauman presented at GlobalShop in Chicago yesterday. He discussed how visionary brands are driving growth through a phenomenon called “Binary Retail Experience Design.” In his session, he explored and showcased the seamless coupling of digital and physical brand experiences, purposefully designed to accelerate transaction and build sustained brand connections.
To read more about retail experience design, explore these SkyBench white papers: The Power of Invisible Retail Design and The Rise of New Retail: SkyBench.