“The key all retailers are grappling with—not only in Dallas but across the globe—is what is the purpose of brick-and-mortar today?” says Ellen Cook, Sky Bench advisor and president with The Integer Group in Dallas and Los Angeles. “Depending on who the retailer is targeting and what the shopper is really looking for, how that retailer comes to life in brick-and-mortar is going to be different.”
Sky Bench continues to evaluate the market place as well as consumer demands in order to design, test, optimize, and reoptimize physical store layouts. Whether you’re a small box retailer or a national chain, Sky Bench provides a unique perspective on bringing the future of retail to life.
You can read the feature at D CEO.