We need to prepare and adapt for the 2020 holiday shopping season, as data has shown consumers have been withholding on spending during the pandemic. But, with shoppers more focused on purchasing online now, how can we make sure we are in front of these consumers at the right time and get ahead of our competition?
Tony Verre, VP of eCommerce for The Integer Group, joined David Forman, Director of US Sales for Adthena, in a webinar hosted by Adthena. They discussed how to:
Identify how different shopping trends are from 2019 and what to expect this year
Prioritize ad spend to take advantage of new opportunities by monitoring your competitors, including Amazon
Leverage search to identify changing customer needs and expectations at the right time