Emotional ROI During COVID

“Experts say Emotional ROI should be a key performance indicator during COVID. Tony Verre of The Integer Group and other marketers are tackling the challenges of the pandemic by enabling more sensitive messaging and focusing on generating an emotional return of investment.”

Digital 360 cites Tony Verre, VP, Group Director eCommerce for The Integer Group, in an article on “Emotional ROI: Understanding the Emotional Connection to Your Brand.”

Read here for more.