“A separate study by The Integer Group revealed that consumers were happy to spend money on facial care items. Over two-thirds (65%) of respondents felt that products such as facial cleansers and moisturizers were worth spending extra money on. Some consumers are even willing to give up other comforts in order to afford the brands they like. Nearly 3 in 4 women (73%) said they would be willing to skip lunch just to be able to afford their favorite brand of beauty products.”
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