Don’t Sell Me Products, Just Let Me Talk To Your Robot

What we call multi-tasking is actually task-switching, so you can see why gaining attention, but in effective ways and using the right tools, is critical. One of the ways we can do this is to build empathy and deeper value while using the right technology and tools to effectively provide a true service, solving real problems.

Integer’s Director of Creative Technology Seth Reid on advertising, how it’s evolving and what its focus will be in the future.