Influencer marketing uses opinion leaders such as celebrities, bloggers, and anyone with a loyal following, to drive a brand’s message to their market of followers. With influencer marketing being a relatively new media tool, it comes with opportunity but also a need for demystification.
Where does it fit in a media strategy? How is it different from other native media types like in-feed social media or content recommendation widgets? How is it changing the way advertisers connect with audiences? How to find the right influencer(s)? Creatively, how is this approached? Why is it so hard to measure the success of an influencer marketing campaign?
Integer’s Media Director MK Woltz sat on a panel to provide perspective for those who are looking for new and creative ways in reaching their audiences while helping answer some of those challenges for those who are already engaged.