Search Engine Land editors are taking a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold, including a conversation featuring Integer’s VP of e Commerce Tony Verre on digital commerce.
“What we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” Tony Verre, VP of e-commerce at The Integer Group, said. Businesses that refine their marketing strategies when resources are tight, instead of stopping them altogether, are more likely to succeed during and after a recession, studies have shown.
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