Integer’s Media Supervisor Melanie Reagan joined a panel with MIQ, SpotX, Hulu and Samba TV on Home Sweet Opportunity Home: The rising might of addressable TV at Colorado Ad Day this year.
As large-scale TV buys continue to erode, the ability to show different ads to different households while they watch the same program is undeniably attractive. That’s addressable TV. Who wouldn’t turn down the chance to pinpoint audiences with more automated data-driving buying approach? In the era where TV and digital video are meshing and the ad buying process evolves rapidly, addressable TV proves to be a boon for media teams eager for a platform with far more bite than bark. The panel did a deep dive into this cross-device mechanism ripe with opportunities emerging left and right.