Instead of worrying about data and digital, brands and agencies should be rigorously investing in customer-centric teamwork, says The Integer Group.
Dennis Wakabayashi, Group Director of Digital and Marketing Integration at The Integer Group and one of Campaign US’ 2017 Digital 40 Over 40 Honorees, writes for Campaign US about the real reasons why brands and agencies get in their own way, and why instead of worrying about data and digital, they should be rigorously investing in customer-centric teamwork.