Back-to-School 2018 Forecast

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to end up strong again this year, according to a number of recent reports. Marketing Charts reviews spending trends from the NRF’s back-to-school (BTS) survey, and takes a look at key data points from 2018 research, including Integer’s Back-to-School issue of “The Checkout.” Download the whole issue from Shopper Culture HERE.