This is About Thought Leadership and Staying Power

“Brands looking to enhance or evolve their brand perception start with identifying influential subject matter experts to associate with…Standard media KPIs don’t cut it for these initiatives: You must expand your measurement scorecard to include social chatter, brand health and perception trackers that will then return in efficiency.”

Integer’s Executive Media Director Amy Vollet spoke to Adweek about the value of thought leadership and live virtual events for advertisers. 

Read more at Adweek HERE and The Washington Pot HERE.