As the consumerism of healthcare continues to evolve, how is pharma building DTC relationships? PharmCom, the convergence of pharmaceutical marketing and commerce, is emerging amidst a complicated and shifting healthcare environment where patients are becoming consumers, consumers are “shopping” for healthcare solutions, and new models are being currently being tested.
The Integer Group was joined at the Advertising Week Healthcare Marketing Summit by Omnicom Health Group, DDB Health and J&J to discuss three major components driving the evolution of PharmCom: the Quantified Self, the emergence of Smart Care Teams, and the continued evolution of Transparent Consumer Markets.