Integer’s EVP, Growth & Marketing Nicole Souza spoke on a panel during Advertising Week in New York yesterday. Along with panelists from Winmo, Centro and NBC Universal Television Stations, Nicole spoke to how sellers and agencies are winning new, high profile clients. The advertising ecosystem is more complex than it’s ever been, and for sellers, that means keeping up with more players, putting more irons in the fire and staying ahead of new trends in media, technology, advertising and beyond. The session shared insights into how to identify profitable opportunities with emerging and established advertisers; understanding the subtle triggers and shifts that alert seasoned sellers to opportunities on the horizon; the tools and technologies that are designed to identify, vet and pursue new revenue sources; and how to craft cold outreach that stands out and gets results.
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